What It Is Good For
- B-roll and cutaways to intercut with product footage.
- Backgrounds and scene plates you could not photograph.
- Concept exploration before committing credits to a full ad.
- Social content that is not an ad at all.
The Image-to-Video Handoff
Generating an image and animating it are usually two tools with a download in between. Here a generated image carries a button that sends it directly into image-to-video, so the still becomes the first frame without leaving the page.
That matters more than it sounds: the cheap step is the image, so iterating on a still until it is right and only then paying for motion is the sensible order — and it only works if moving between the two is free of friction.
Frequently Asked Questions
- Do I need a product to use the Playground?
- No. That is the point of it. The Playground takes a prompt and nothing else, unless you are animating an image you supply.
- Can I animate an image I already have?
- Yes. Upload any still in image-to-video mode and describe the motion you want. A generated image can also be sent through directly without downloading it first.
- Which aspect ratios are supported?
- 9:16, 16:9 and 1:1 for both images and video.
- How long can a video be?
- Four to fifteen seconds per generation, at 480p, 720p or 1080p.
More capabilities
Generate something
An image costs one credit. Start there and animate it if you like the result.
See pricing